Just pull on the outer edges of the plastic bezel (pull on the black part, not the grey/chrome part). Take a look at some of my pics and you will see what I mean. Also, open your storage area over the radio(right above the air vents) and open the chill/storage area door. Give it a few good pulls, but still be careful. It will pop off. You could use a screw driver to help, but it might leave marks. Just be careful and you will be ok.
Oh yeah, when you pull it off, it will squeek a lot. Thats normal.