First thing I do is take off the dealer specific emblems, plaques and/or license plate frames. The dealer gets no free advertising from me, the vehicle, on the other hand, I like to customize my ride as much as the next guy. Modding is fun. I have 4 other vehicles I am currently doing different things with. The DJ I'M leaving alone for now because, like cskmom aludes to, I don't technically "own" it. I did buy a neat Mopar sticker for the rear window. And I know, since this is technically the wifes car, we will be trading it in 3-4 years (mama like a new car every few years) so I don't do much to her cars. Mine on the other hand....I can sink some serious money into modding my personal vehicles. Appearance and performance wise. It's all personal preference. I'm a gear head and I'm probably one of the few still left that feels my ride is an extension of me. Therefore I like to make it unique to me. Just not the DJ, since I don't drive it on a regular basis.